Whether you're starting an online business or you're extending your current company to reach a larger audience, you'll need to market through the best channels to grow your bottom dollar.
But then comes the million dollar question – how do you make sure you’re on the right marketing channels?
Of course, there is no crystal clear answer, but we've provided a short checklist to make sure you're hitting all of the bases, and you get moving in the best direction for your online presence.
Your San Diego web design is going to be one of the first places you'll want to start marketing. Having an SEO strategy in place is a must and high-quality content that is rich in the keywords will bring in organic traffic.
You’ll also want to ensure your web design is easy to navigate, has a way to opt-in, and is customer focused. Once you have your business website up and running, you’ll find you have a powerful marketing channel on your hands.
While some people have written off email as an effective marketing channel, unless you have a very specific reason to, make sure it's on your list. Even if all you are doing at this time is building a list of potential buyers, have a strategy for email.
You don't have to join every social media platform, but you should get in on the action for at least one or two of them. Choose the form of social media that your target demographic uses the most or one that is not very competitive to help you get started. After you've selected your platform, design a plan and restructure it until you are happy with the results and can manage the account confidently.
If your San Diego web design doesn't include a blog, you should give it a try. For one, it will help keep content fresh and your site optimized. For another, you'll have a place that is made to reach your ideal audience with customized and authority-building content. Once you've established your blog, you can start guest blogging for influencers in similar niches to help bring some of their traffic to your website.
Even though quite a few online businesses focus their marketing channel efforts online, don't neglect to do a little offline promoting if it works with your business. There are a lot of e-commerce stores, like Wayfair and Overstock, that advertise through television or the radio. And don't forget about snail mail! You can send physical event cards with online coupon codes in them if you want to make your customer's experience a little more personalized.
These are just a few of the marketing channels that need to be checked off your list when promoting an online business. Don't hesitate to add more when you're ready. And always think outside the box because you never know when a new marketing channel will present itself!