So, you have an amazing San Diego webdesign, and you’ve spent countless hours developing lead magnets, refining email marketing tactics, and creating seamless navigation for customers.
There's one element you're missing, though – social media.
In a perfect world, you would create social media accounts and start promoting your business before you even launch your website. However, we know that not all companies jumped on Facebook and Twitter from day one.
Here are a few steps to create revenue building content for your social media platform whether you’ve had an online presence for years, or you’re just getting started. In addition to social media, having a plan for eCommerce email marketing may be the difference between success and failure
Take a look at what you’ve done in the past and the results. Pay attention to images, shares, likes, and find what has brought you the most value, as well as what got little to not reaction.
If you don’t have any social media accounts, then you can skip right to checking out your competitors. Look at aspects like how complete their portfolio is compared to yours, the engagement levels of their audience, and how optimized their posts are.
Next, you'll want to identify where your audience hangs out on social media. At this point in the San Diego eCommerce webdesign stage you should already know the demographic you’re targeting, so now all you need to do is apply that information to social media.
For example, if you're targeting a business segment of customers, then LinkedIn will be an excellent place to focus your attention. If your ideal customer is in their early twenties, you'll find many of them on Twitter. . If you are looking to add ecommerce to a website to sell online t-shirts, maybe a different venue would be recommended.
Now that you know how you and your competitors have done in the past, and where your ideal customers are hanging out, it’s time to design a social media plan. This is the time to decide how often to post, at what time of day, the message you want to get across, and the tone of your campaign.
While it might seem like a good idea to sell, sell, sell when deciding on the tone, the truth is this will turn a majority of people off. You need to incorporate value whether it be humor, inspiration, information, or entertainment into the posting schedule, and then sprinkle the sales posts within the content built for value.
And don’t forget to factor in the time it will take to engage with people once they respond to your posts!
To save yourself time and ensure that you’re posting consistently, check out social media management tools that allow you to load your weekly posts and schedule the time you want them automatically published.
Once you start developing the social media posts, have your ideal customer at the forefront of your mind. What do they find value in? What do they respond to?
For example, if you have a shop that handcrafts relaxing bath soaps and salts, then you may find that your ideal audience responds well to meditation tips and high-quality images of nature.
As you execute your social media plan, immediately start collecting data. You may find in the first month that you have a higher engagement rate when you do sweepstakes giveaways versus percentage off coupons. Now, you can use this information to your advantage for the following months.
There are still a few online brands out there that don’t promote their social media accounts via their San Diego webdesign, and they're missing out on some increased brand awareness and conversions. You don't want to force people to be part of your Facebook community, but you do want them to easily notice you have one.
When it comes to producing revenue building content for social media, continually evaluate and reevaluate your efforts. Make changes where they are needed based on the data you gather, and repeat the steps above often. Soon, you'll have a well-oiled machine that will only need to be tweaked from time-to-time.