News

A few days ago, online juggernaut Google announced that as of March 1st they will be implementing some new policies. These changes will primarily be in regard to privacy and overall functionality of the services that Google offers. The goal seems to be to create an even easier to use platform that blends seamlessly between multiple applications. Any services that use your Google account will be interconnected in order to provide the easiest and most fluid browsing experience to date. Google will track some of your information and browsing tendencies in order to offer an intuitive experience that is catered specifically to you. This includes ads that are more relevant to your interests, and better search results. For example, having your tendencies tracked could make a search for a broad topic, such as retail eCommerce, yield results that are directly related to websites you have shown interest in.

The truth is, though, that this is more or less how it’s always been; Google won’t be collecting any information that they weren’t collecting before. The new privacy policy is simply an attempt to help users understand exactly what is being monitored and how the information is being used. On their blog, Betsy Masiello notes that there won’t be any information tracking that wasn’t already being done. She expands on this later on, saying "We're making things simpler and we're trying to be upfront about it. Period."

Obviously, a function like this will raise some concerns, especially in regard to privacy. With quite a few internet users still reeling from the SOPA/PIPA situation, it’s no surprise that these issues were brought up pretty quickly. With all that has happened recently, it’s easy for people to forget that Google has consistently been the “good guy” when it comes to our internet rights. This new privacy policy is no exception, and in reality not a lot has changed; the policy itself has just been rewritten in a way that’s easier to understand. Simply refraining from signing into your Google account will prevent any browsing from being tracked, and using incognito mode in your Chrome browser will accomplish this as well. You can even edit your account preferences and decide what information you’re comfortable sharing.

Simply creating a website that is designed to generate conversions is not enough to make your business thrive in the way you want. While a solid design and user interface is the first and arguably most important step, maintaining the website’s content once it’s up is crucial. Blogging is your best friend for this, and learning how to properly blog will give you the edge you’re looking for to take your online eCommerce business to the next level.

• A successful company doesn't just sell the service they’re offering, they sell themselves. People repeatedly do business with you because they know, like, and trust you. A blog humanizes you to the outside world, if you can’t make an actual connection with your customers, they will have no real motivation to bring their business back to you. No one wants to feel like they’re giving their money and time to a faceless corporation that they have no way to relate to.
• Not only will it allow customers to make a connection to you, website blogging is also an easy way to show that you care and get constructive feedback from your clientele. Being able to engage in a meaningful conversation with you will show customers that they can trust you. Taking polls is a good way to do this, ask what they like about your service and what they would change if they could.
• Aside from the relationship building benefits, blogging is also an SEO goldmine. Search engines absolutely love fresh content, and regularly updating your blog will show that you’re website is staying relevant. Do your blog on your actual site, not a separate blogging or Wordpress site, and it can dramatically increase your page rank.
• Finally, blogging is a simple way to establish how knowledgeable you are on a certain subject. Keeping your site updated with relevant posts pertaining to your target market will show potential customers that they can trust in you to know what’s best. Stay up to date on information and post an educational blog post every week, at least. Doing a “5 quick steps to success” article is always a good way to accomplish this.

As part of moving from Hillcrest to Normal Heights / Adams Ave. Web Design Solutions is being welcomed as members of the Adams Avenue Business Association. Stop by and see us any time for a web design consultation at our San Diego corporate offices...

Web Design Solutions, Inc.
2840 Adams Ave., Suite 302
San Diego, CA, 92116
Phone: (619) 282-0424
Fax:     (888) 819-2968

It was time to reload and show the world the progress and growth Web Design Solutions has made this past year! We are extremely excited about launching this new site which is also now being managed by Web Shop Manager (WSM) eCommerce and Content Management System (CMS).

We look forward to any feedback you might have on how we can improve the WDS experience or contact us if you are interested in finding out if Web Design Solutions, Inc. is right for you.

After much anticipation, we are pleased to announce to the world our new website for our eCommerce solution, Web Shop Manager (WSM) site. Along with all the new features we have been launching we felt the need to take our website to the next level as well.

Please let us know what you think!