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Twitter is a unique way to socialize online, and it gives businesses an edge because you know that you're limited to 140 characters, so you must embrace brevity and be straightforward.

In nutshell – you need to bring your best stuff because no one is going to click on a link you provide unless the headline is spot on.

Here are a few tips to get you going.


How to Write Headlines

#1: Stop trying to sell – start increasing brand awareness

You have tons of opportunities to throw sales pitches out there, and now and then Twitter might be the right place for it.

But for the most part, when writing eye-popping headlines, you want to lead people to a place that adds value to their lives.

For example, if you own an online shoe store website , you can post, “20 personality traits you can tell by a person’s shoes” and then a link to the article on your site.

This is an entertaining way to get people to visit you without a “buy now” or sales pitch included.

#2: Use questions to your advantage

Don’t just send headlines into the mass abyss of online noise – give people directions as to what response you're looking for.

Using the online shoe store example from above, you can ask your audience whether they prefer Velcro versus shoe laces for sneakers.

This gives your audience a clear direction about how they should respond to you, and it can be fun to see who interacts and what their opinion is. Learning more about your customers is always a bonus.

#3: Avoid punctuation and DON’T SCREAM!!!

When it comes to effective Twitter headlines, you want to eliminate as many distractions as possible according to the famous web design companies. Elements like periods and commas will give it less of a headline feel and seem a little more tedious to read.

And don't yell at people like a wacky salesperson with too many caps and exclamation points. Focus on being direct and factual, and as with all social media – keep testing.